To tweet or not to tweet …

These days, who isn’t on Twitter might be a better question than who is. For example, a Colorado judge recently allowed a reporter to use Twitter in the courtroom during an infant-abuse trial; major corporations are handling customer inquiries by “tweeting”; and high-profile politicians like Sen. John McCain regularly “tweet” as a means of communication.

So … should attorneys be “tweeting” too? If yes, how?

Technically, getting started is easy. Once you sign up for an account at www.twitter.com, you can use other programs to tweet and to manage the tweets you receive. Applications like Twitterberry, PocketTweets, iTweet, ThinCloud, Twitterrific, ceTwit, Tiny Twitter, Twibble Mobile, TweetBeep, AlertThingy, twhirl, TweetDeck, Twitterlocal.net, and Twilert make Twitter use easy and may be used on a Blackberry, iPhone, Windows Mobile smartphone, or a Java-enabled device.

These applications also can make networking simple by providing services that send email alerts based on keywords and geographic regions relevant to your practice. When you contact someone with similar interests, that person may check out your posts, too. Then you can build a relationship.

Building a relationship is important because Twitter’s value comes from the followers who read what you have to say. If only your mother is interested, then it’s probably not worth your time. But, if you are networking with other attorneys, people looking for legal advice, and/or bloggers who virally spread what they learn, then it can be very worthwhile. It’s your chance to show a lot of people how informed you are.

And, perhaps, the most important thing you can do is to remember that what you say can make you seem like an enterprising professional, someone who likes to party and hates to work, or a dreary and uninspired person. So, keep your image in mind. And, if you choose to tweet, keep it simple and relevant.

I use twitter in my practice to promote Saper Law events, to communicate with clients, and to post or read links of interest. I recently embedded my tweets onto my law firm home page. You can follow me at twitter.com/saperlaw.

Bottom line: you can market yourself on Twitter. It just takes patience, a little effort and some luck!

Daliah Saper of Saper Law

Daliah Saper of Saper Law

Daliah Saper and Shannon Bond
Saper Law Offices LLC

~ by daliah on March 20, 2009.

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