ABA TechShow Preview: Interview with Ari Kaplan, Conference Keynote

LexTekReport proudly presents a conversation with Ari L. Kaplan, Esq. who will be the keynote speaker for this week’s ABA TechShow in Chicago.   “The New Big Bang – The Convergence of Technology and Marketing” is the title of the keynote luncheon set for Thursday, March 25th from noon until 1:30 p.m. at the Chicago Hilton on South Michigan Avenue.

LexTekReport: Tells us about your keynote address at the ABA TechShow.

Ari Kaplan: I am excited about this keynote. I’m going to talk about convergence of technology and marketing.  The way in which technology has impacted personal and organizational marketing strategies.  I will offer creative tips on how people can raise their profile and distinguish themselves in a downturn.

LexTekReport: What do you expect the audience to gain from your keynote?

Ari Kaplan: I hope lawyers and legal professionals will be motivated to take strategic steps to transform their perspectives on marketing.

LexTekReport: What qualifications do you bring to the table?

Ari Kaplan: I practiced for almost nine years, and I was an associate with McDermott, Will & Emery in New York for six of those years.  I’m the author of The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008).  I interviewed over 100 lawyers and business professionals to gain insight on how to stand out in a stagnate economy.

I have been interviewed on CNN on changes in the law with regard to technology.  I served as an Internet law commentator for CNET Radio and I have been covering the legal profession for a decade. I have spoken at the local bar associations that are state-specific, so it will be interesting to speak to the American Bar Association members focused specifically on technology.

LexTekReport: What else are you working on:

Ari Kaplan: I am releasing a report on the evolution of the legal profession which has been underwritten by DiscoveryReady.  It will reveal trends in the marketplace, such as the way the economy has impacted the culture of the legal profession, the emphasis on value and efficiency and the need for innovation.  This will be available to attendees at the ABA TechShow.

I am also the founder of the “30 minute Thursdays” Webinar series about creative networking and business development found at 30MinuteThursdays.com.

Tune into the ABA TechShow on Thursday, March 25th from noon to 1:30 p.m. to hear Ari Kaplan’s tips.

DG

Law Bulletin, parent of LexTekReport will be exhibiting in booth 106 at the show.

~ by CDLB on March 22, 2010.

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