Report from the ABA TechShow – Early, Day One

Is everybody ready for TechShow?  Wandering around the exhibit hall (Law Bulletin/ is in Booth 106), everyone (all the vendors) appears to be ready talk to prospective customers. A mad rush occurred at 9:30 a.m. – wow!

Yesterday, a media panel spoke to exhibitors about how best to get press materials to them.  The panel discussion, organized by InsideLegal – JoAnna Forshee and Jobst Elster consisted of two editors from ABA Publications – Reginald Davis from the ABA Journal and Joy White from Law Practice magazine, the Editor-in-Chief John Delavan from Association of Legal Administrator’s magazine, Legal Management, and our own Bob Yates, Executive Editor of the Chicago Daily Law Bulletin and Chicago Lawyer.

Jobst fired off a couple of questions, one was how to effectively get materials to the editors.  This was answered unanimously by email, email and email.  Also, Joy mentioned that artwork associated with press releases had a better chance of getting through.  Using a reputable PR firm to submit the press release could also give you a leg up with some of the editors.  Reginald from the ABA Journal mentioned the ABA’s focus on trying to gain more solo and small firm lawyers.  So the ABA Journal is ripe for products that are aimed at the solo pratctitioner.

When asked about how social media impacts their publications, the editors talked about some using it as a lead source and also the fact that all the publications have blogs and utilize other Web 2.0 tools like Twitter.  If you’re reading this blog, you know that Law Bulletin Publishing is definitely incorporating Web 2.0 tools.

A second session was provided to vendors about the use of social media tools.  I was unable to sit through the session as I had to assist with our booth set-up.

Later today, barring a bad Internet connection, we will upload our 3rd Annual eDiscovery survey results analyzed by Mr. Tom O’Connor.  Tom will be speaking at a session tomorrow at the TechShow.  The survey article and many other important stories are available in hard copy at booth 106 in our Legal Technology Update special section.  Stop by and pick up a copy – also get your picture taken with Big (Chris Noth) and Julianna Margulies from the CBS new hit series,  The Good Wife!

Natalie Levanway and Laren McFatter of Forman Perry Watkins Krutz & Tardy enjoy the spotlight with Mr. Big from The Good Wife at the Law Bulletin's exhibit booth 106 at the ABA Techshow running today and tomorrow at the Chicago Hilton. Photo by Cathy Curry

Happy TechShow!

~ by CDLB on March 25, 2010.

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